It allows us to restate our objectives and holds us to account for what has actually been achieved in nearly a decade working with organisations to build better, robust infrastructures that embed responsible business practices.
Over the past 18 months we’ve been focusing on cross-sector collaborations that unite funders, nonprofits, governments, and corporations to achieve large-scale impact and to solve social problems in powerful new ways. That work across sectors has meant partnering foundations, corporations with nonprofits and governments across Pakistan to develop more effective solutions to the Country’s most challenging social issues. Our goal remains still to help organizations and companies – individually and collectively – create greater and more effective social change.
Bringing people togetherOur vision for the recognition series and best practice exchange is for it to become a series of volumes in which progress in sustainability achievement in the CSR industry is measured. Our objectives remain very clear:
• To recognise the many innovative ways that businesses and individuals are making a difference to sustainability in Pakistan, thereby creating a standard of excellence and a replicable benchmark for the whole private sector to strive towards
• To provide the Private Sector with a platform to showcase values and approach to sustainability in a genuine environment
• To raise awareness in the mainstream of the progress being made in business towards a more sustainable future
• To attract new talent into sustainability and the csr fraternity
Awards recognitionThe by-product of this is our awards night, an evening for senior management and executives to get together and share their success in a noncompetitive environment. This year we have delivered on all of our objectives and will continue to build on this success. Over the past 8 years we have gone through 500 plus entries, and achieving that was an extraordinary number, considering it was our first time in Pakistan the new format with the 1200 word report submission was introduced. Our Awards is an annual cycle rather than a one off event, it gives those businesses closely engaged, something to talk to the market about all year long.
This is a manifest to how seriously the issue of responsible business is taken and how much activity there is throughout the private sector. The amount of activity is growing despite increasing economic hardship. The only thing that can be concluded from this is that being responsible makes economic sense.
BenchmarkWe set a precedent and gave the private sector a standard to work towards. We had entries from brands able to make a big difference as well as entries from smaller operations that are making a smaller footprint, yet most significant, contribution. It all counts and is making our Country more sustainable and an example to many other sectors – but we are not just about recognition and awards. We do also, unashamedly, take pride in the value our Awards offers participants.
We have raised awareness of the business community’s CSR achievements. Be that through recognition functions, forums and round tables, to our best practice exchange. The Association’s close work with government, the UN and will move to be an endeavour to promote genuine responsible business practices.
CSR FraternityProgramme is in its infancy, but increasingly gaining momentum with an ever-growing number of individuals showing an interest in taking on CSR. The purpose is to channel talent within CSR (most will not have even heard of this as an industry per se). We are plugging gaps in knowledge by sharing intelligence, whilst improving the pool of data available to us on this highly complex subject.
We have created a standard to work towards and a platform to communicate achievements. Simply put, the CSR Association has created a community of excellence. Our work in getting International accreditation, allows us to also represent the industry on a pan-European level inshaa Allah. As the CSR Association