• CSR Audit – establishing the baseline


  • CSR Audit – establishing the baseline

    The CSR Association offers a corporate social responsibility audit, which is an independent and objective process, essentially a baseline survey and review of your organisation.

    Undergoing the review, your organisation will get important information, instrumental in fine tuning your social responsibility policies, in the strategic piloting and control of social, environmental and governance risks and also in enhancing the social responsibility relevance of the operational objectives of their organizations and also of their managerial choices.

    WHAT DOES THIS ACTUALLY ENTAIL?


    Introduction to Corporate Social Responsibility (CSR)
    Review of current activities
    A CSR SWOT type analysis
    Identifying outcomes and possible achievements from CSR

    The Association’s CSR Consultants have helped many companies to develop bespoke and award winning CSR Programmes
    These Consultants specialise in designing personalised, practical and profitable CSR Programmes for all businesses of all sizes and budgets.

    HOW DOES THE REVIEW WORK?


    A review is usually done on the business premises with key stakeholders of the business. Allow 2 days.
    Step 1: Situation Analysis
    Step 2: Benchmark
    Step 3: Brainstorm
    Step 4: Evaluate Alternatives
    Step 5: Create the Action Plan




    Many successful companies have become world-renowned for incorporating social causes and social initiatives into their cultures, their values, and business strategies. Increased customer preference for social responsibility points to the importance of understanding how this type of philosophy can enhance your business. In other words, is your company a good global citizen? How do you know? What can you do to improve your positioning?

    Research has shown that integrating business strategy and corporate social responsibility contributes to:

    • Positive brand awareness           Increased employee satisfaction
       Reduced operating costs            Improved community relations


    Corporate Social Responsibility Audit


    Formal strategic process that will help you measure your company’s actual social performance against the social objectives it has set for itself, and how your decision making, mission statement, guiding principles, and business conduct are aligned with social responsibilities. The audit helps in discovering the interests and objectives of your employees and stakeholders.

    You need to start out scoring your company’s performance in such general areas as employee benefits, plant safety, ecology, and community involvement in social causes. Your goal is to find out which nonprofit organizations and social causes your employees would like to support, and how you can incorporate your employees’ interests into your business plan. You also need to discuss what your employees have done in the past, and find out what other companies are doing in your business space.

    The auditing process may be conducted internally by your company. However, you can choose to have one conducted by an outside consultant who will impose minimal biases, which may prove to be more beneficial to your company. Consider that fact as with a financial audit, an outside auditor brings credibility to the evaluation. This credibility is essential if management is to take the results seriously and if the general public is to believe your company’s public relations, social cause activities, and social cause marketing.

    Once the social responsibility audit is complete it may be distributed internally, or both internally and externally, depending on your company’s goals and findings. Some companies publish a separate periodic report on their social initiatives and later have it available on their Web site. And nearly all publicly traded companies now include a section in their annual report devoted to social responsibility activities.

    The audit may be used for more than simply monitoring and evaluating your company’s social performance. For example, you may also use the auditing process to scan your external environment and to determine your company’s vulnerabilities, then decide to launch new social cause initiatives within your company. Companies searching to differentiate themselves in their marketplace start with an audit to help them creative new social cause marketing initiatives with nonprofits. These initiatives aid in capturing market share from direct competitors, and even help introduce new products.

    Using the Audit to go beyond CSR - Responsible Business


    Traditionally organizations prime focus is to do business. With the increased hype of CSR, organizations started to undertake certain CSR related activities whereby they undertake responsible activities independent of their business operations, their impact on society and how they affect society or can be affected by society at large.

    This evolved into a more integrated approach of CSR in organizations whereby organizations started to do what they do but doing it in a more responsible manner i.e. embedding societal considerations in their decision making process etc. A higher evolution finally led organizations to doing responsible things in a responsible manner a closer definition to what we now call today “sustainability”. It’s no longer simply a matter of doing good things to society, or operating ones organization in a responsible manner but a further step of integrating CSR with the organization’s objectives, creating a ‘virtuous circle’ for all the stakeholders. This is a highly sustainable model as the success of the business is integrated with the CSR initiatives and there is high commitment from the business at all levels.


    For more details contact us

    csr.communications@csrassociationpk.com